In a world where people are obsessed with beauty products, it’s easy to forget that there’s a whole other realm of beauty where people spend their time.
But that’s where things get complicated, with the world becoming more and more saturated with high-end beauty products and services.
The beauty industry has been struggling to survive the onslaught of high-quality beauty products over the last several years, and now, it is facing a major challenge.
Beauty salons are a vital part of the beauty world, providing a safe, affordable and easy-to-use place for people to get a high-value beauty product or service.
“We’ve got to find a way to manage the transition, to be responsive to the growth and change,” says Linda Mathers, owner of Paradise Beauty Salon in Brampton, Ont.
“But we have to have some plan B.”
Mather’s salon, which has seen its popularity skyrocket in the last few years, has recently started offering a service that offers salon customers a high price tag and a guarantee to return their products if the client feels dissatisfied.
The salon also offers a 24-hour service that can be used to return unused products and supplies.
For a small fee, customers are able to shop around to find the right beauty product for their needs, and they’re able to return any unused products to the salon for free.
That’s something the salon says it’s been doing since 2016.
But as it has grown, it has also seen the number of customers who are returning products increase, with some salons seeing an increase of over 50 per cent over the past two years.
Paradise’s service has been instrumental in helping it grow, but it’s also faced a growing amount of criticism over the years from customers and members of the community.
While Paradise’s clientele is diverse, it does appear that the salon is catering to a wide variety of people.
According to Mather, the majority of her customers are male and they tend to be from the East and North.
Some of them have said that they feel the salon doesn’t cater to their needs and wants to return a certain product to them, which Mather says is very uncommon for her.
“It’s definitely a unique experience for a female to go into a salon and go, ‘Oh my God, this is something I’ve been waiting for,'” says Mather.
“I think the salon really wants to cater to the male clientele.”
But many others feel that the way the salon operates doesn’t serve them well.
“Some people don’t feel like they are being treated fairly,” says Moulton.
“They don’t see that there is a human touch at the salon.
They don’t have a choice.”
Paradise also has a strong following on social media, and has been featured on CBC, CNN, and in The Canadian Press.
Mather believes that the positive reviews have helped her survive the growing pressure from her customers and the community to find an alternative way to make money.
“People really want to say, ‘Hey, you know what?
I want to come here and do this and that,’ and I’ve got my own vision for how I want the business to go,” she says.
“The way I’m going to do it is the way that’s going to make the most money.”
With its large community of customers, the salon has already found success in attracting new clients.
“There is a lot of interest from new people coming into the business, and a lot is coming in from new customers,” says Tasha Moulson, the co-founder of Paradise, who is also a makeup artist.
“One of the things that I noticed, I just think we’ve gotten to be so popular, so much so that we have been able to turn into a business that we feel very proud of.
We have a really strong community, we have a very active community of people who want to get into this business, so we have really strong customers.”
Paradise’s customer base is also growing quickly.
“You can’t really make money off of a salon, but we have gotten quite a bit of referrals,” Mather adds.
“So we’ve been able keep our doors open and we’ve had a lot more clients come in and be comfortable there, because we’re really welcoming.”
Paradise has been able, however, to cater more to the larger clientele.
“A lot of people come in who are in their 30s, 40s, 50s, and 60s and say, I would love to do this, I’d love to get an appointment at Paradise,” Moulons says.
In addition to her salon, Paradise also operates a Beauty School for women in Bramfield, Ont., and Mather hopes that her experience in the industry can help her with her next venture.
“What I’ve learned in the beauty industry is that the more